A website the design team can keep building on.
MASTHEAD · CLIENT WEBSITE
Built for Almost Impossible Agency with a custom CMS, search and AI visibility optimization, and publishing tools its designers can use independently. The work combines a distinctive website with an ongoing plan to grow visibility.
Discuss what you need ↗The website, in its own voice.
Client website capture. A distinctive visual identity, backed by a custom CMS for designer-led publishing.
View full sizeGive the designers control of what comes next.
The agency needed a website that expressed its design work, could be understood by search engines and AI agents, and could grow without developer intervention. We built a custom CMS so its designers can add press articles and case studies themselves, alongside content migration, search optimization and a long-term visibility plan.
What was built.
Map the editorial gap.
Worked with the Almost Impossible Agency editorial team to understand the content, formats and publishing needs. The brief established a warmer, more editorial voice for the client.
Build a website the designers can maintain.
The website pairs its visual identity with a custom CMS built around press articles and case studies. Designers can add and maintain content without relying on the developer. Structured content supports search engines and AI-agent readability.
Migrate the content. Improve discovery.
Existing content and URLs were migrated into the new publishing workflow. Search and answer-engine optimization supported visibility on ChatGPT and relevant keywords. The website achieved 93/100 for agent readability on Ora.ai; Google Search Console impressions increased 15% month on month and clicks increased 30% month on month.
Keep growing visibility after launch.
A long-term visibility plan sets out continued work to increase impressions and build on relevant keyword rankings. The designers can keep publishing press articles and case studies independently, giving the site fresh content without depending on the original developer.
- Design · ✓ INCLUDED
- Custom CMS · ✓ INCLUDED
- Search + AI visibility · ✓ INCLUDED
- Long-term visibility plan · ◐ ACTIVE
Next.js 15 · Custom CMS · Vercel · Playfair Display · Tailwind CSS · Framer Motion
What it demonstrates.
Search growth: month-on-month Google Search Console impressions and clicks. Agent-readability assessment: Ora.ai.
See Masthead service ↗What needs to work for you?
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