The tech and product team behind your agency.
Almost a Lab is a creative technology studio for advertising agencies. From physical and digital products to automations and creative generation pipelines, we build for your campaigns and your operations. Based in Barcelona, with roots in MENA agencies.
Two founders. Full ownership of every build.
Joseph “Jobi” Bihag
CO-FOUNDER · CEO · CREATIVE DIRECTION30+ years across MENA agencies and editorial design. Joseph leads creative direction on every Masthead build: the visual language and editorial sensibility that makes AAL clients look nothing like their competitors.
Braeden Bihag
CO-FOUNDER · CTO · ENGINEERINGFive years shipping production systems solo or near-solo, all of it inside the advertising industry. Braeden works across hardware, software, campaign tech and consulting, and engineered both ImpossibleOS and the technical backbone of every Forge build. He speaks at MWC two years running on getting found by AI search, which is why he built Beacon.
How we take a brief through to delivery.
Work directly with the founders.
The people shaping the brief are the people doing the work. You work with the founders from the first conversation through delivery.
Build around the brief.
A campaign product, an internal tool, or a creative generation pipeline. We start with what your agency needs to make possible.
Make it fit the agency.
The product fits the idea. The workflow fits the people using it. Design and engineering stay connected throughout the build.
Agree the scope first.
Fixed scope for Forge, quarterly work through Masthead Evolve, and equity partnerships through Orbit. We agree the delivery and the commercial terms before work starts.
“We build for advertising agencies. The products behind the campaign, and the systems behind the agency.”
What does your agency need built?
Tell us about the campaign, product, or workflow. A short brief is enough to start. We respond within 24 hours.
- Response time
- 24 hours
- Start date
- Agreed with the scope